Winoa at MECC 2025: Another Step Forward in Our Expansion in the Middle East


The Middle East Corrosion Conference & Exhibition (MECC 2025), held in Saudi Arabia, marked a pivotal moment for Winoa as we continue expanding our footprint in the Middle East and reinforcing our strategic presence in the KSA. As one of the region’s most influential gatherings for surface preparation, corrosion protection, and asset integrity, MECC 2025 brought together industry leaders, engineers, coating specialists, and key decision-makers from across the GCC.

For Winoa, this event was a powerful platform to showcase our innovative blasting solutions, highlight our expertise in industrial surface preparation, and present cutting-edge technologies such as WA Clean, which is transforming cleanliness measurement and digitalizing quality control processes. Our participation underscores our long-term commitment to supporting the region’s rapidly growing industrial sectors, from oil & gas to infrastructure, construction, and heavy manufacturing.

Winoa Signs MoU with Aramco at MECC 2025

A Milestone for Strategic Collaboration

On Tuesday, November 11, during the 19th Middle East Corrosion Conference (MECC 2025), Winoa had the honor of signing a ceremonial Memorandum of Understanding (MoU) with Aramco. This landmark agreement represents a key milestone in exploring strategic partnership opportunities in the field of surface preparation in Saudi Arabia. 🤝

The MoU reinforces Winoa’s commitment to supporting industrial excellence and innovation in the region, aligning with Aramco’s high standards for quality, safety, and operational efficiency. By collaborating closely, both companies aim to advance surface preparation technologies, enhance asset integrity, and contribute to the growth and modernization of Saudi Arabia’s oil & gas, construction, and industrial sectors.

This partnership highlights Winoa’s strategic focus on expanding its presence in the Middle East, delivering cutting-edge solutions such as WA Clean, and fostering long-term collaborations with key regional players.

MECC 2025: Insights and Industry Trends

MECC 2025 proved to be exceptionally rich in insights and high-value exchanges.
Throughout the conferences, technical workshops, and meetings, several strong signals emerged:

  • The market for surface preparation and protective coatings continues to grow rapidly across the Middle East, driven by major investments in infrastructure, oil & gas, and construction.
  • Customer expectations are evolving towards greater precision, control, and performance, highlighting the need for reliable, measurable, and repeatable solutions.
  • Expert presentations confirmed a major shift: the rise of digitalization and AI integration into surface preparation, inspection processes, and asset integrity management.

These discussions reinforced our belief that Winoa is ideally positioned to support Middle Eastern industries in this transition thanks to our innovative solutions and long-standing expertise in surface treatment.

WA Clean: Quality Control

WA Clean: A Highly Anticipated Technology in the Region

WA Clean caught the attention of visitors for several reasons:

  • It provides an objective and repeatable measurement of surface cleanliness.
  • It enables standardized inspection, especially in industries where precision is critical (oil & gas, construction, industrial manufacturing, infrastructure).
  • It integrates perfectly into digitalization strategies and continuous improvement processes.

Discussions throughout the event revealed that WA Clean addresses a major regional need: reducing uncertainty, improving quality, and strengthening decision-making in blasting operations.

With this breakthrough technology, Winoa further reinforced its position as an innovative and indispensable player in the region.

What other highlights stood out from this key event in Saudi Arabia?

In addition to technical demonstrations, several memorable moments shaped our participation:

  • Inspiring keynotes from industry leaders, offering forward-looking perspectives on corrosion management and digital transformation.
  • High-value discussions with customers and partners from the KSA as well as the UAE, Qatar, Oman, and Bahrain.
  • The emergence of promising new collaboration opportunities, confirming the growing interest in high-tech solutions for surface preparation.

MECC 2025 served as an ideal platform to strengthen relationships, showcase our expertise, and confirm Winoa’s positive momentum in the KSA and across the entire Middle East region.

Winoa: A Long-Term Commitment to the Middle East

Our participation in MECC 2025 reflects Winoa’s strategic goal of remaining close to our customers throughout the Middle East by providing:

  • high-performance surface treatment solutions,
  • innovative technologies such as WA Clean,
  • robust technical support tailored to regional needs.

With this strong and active presence, Winoa reaffirms its ambition to be a key partner in the industrial transformation of Saudi Arabia and the GCC countries.