Green pledge

Our Environmental Ambitions and Commitments

Our "Green" Strategy

Our environmental ambitions and commitments

The “ESG” strategy (E: environment, S: social and G: governance) is crucial for Winoa’s growth plan. The environmental pillar is outlined in an ambitious commitment charter, notably aiming to reduce our carbon footprint “The Green Pledge”. This commitment is available to all our partners and aims at achieving carbon neutrality by 2050.

An environmental activity by nature

Our environmental ambitions

Winoa offers environmentally friendly surface treatment solutions and seeks to minimize its environmental impacts.
The exclusive use of recycled steel scrap for production, the reduction of energy and consumable needs, and the valorization of co-products generated throughout the manufacturing cycle contribute to this goal.
100% of the Group’s production sites are ISO 14001 certified (environmental management system), recognizing the relevance of the processes to make progress in terms of environmental respect.
In addition, we are committed to a proactive approach to energy efficiency, notably through obtaining ISO 50001 certifications.

Our environmental ambitions

"Being a responsible leader in our business"

Interview Ramesh Krishnan, CEO & Chairman

As global number one in steel abrasives, our ambition is to be a business and environmental leader. We offer environmentally friendly surface treatment solutions, and we are constantly working to reduce our environmental impact

Ramesh Krishnan, CEO & Chairman

Winoa is a responsible global leader

Our commitments

Furthermore, 95% of our raw materials come from recycling, 80% of our waste is valorized, and our abrasives can be reused thousands of times before being remelted. An ambitious energy efficiency program in production has been implemented. Whether it’s major investments, such as innovative heat treatments, or more modest measures, like LED lighting in workshops, we seek all levers.

Every degree, every kilowatt counts towards reaching our goal. We are also studying carbon capture technologies. In a comprehensive approach to the environment, we also work in partnership with our customers. We focus on cutting-edge products and services to reduce the environmental impact during the use of our products. Our committed suppliers become reference partners. Moreover, we are building digital expertise, essential to ensure our environmental leadership. Winoa is a responsible global leader. Our expertise and passion help us fulfill our commitments to the planet.

Download our Green Pledge ambitions

Download our Green Pledge Brochure

Our environmental ambitions

The life cycle of steel shot

Discover the life of our products

With over 95% of our raw materials coming from the circular economy, our business model is strongly environmentally focused. And each stage of the life cycle of our products plays a key role in reducing our carbon footprint.


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Our actions

ISO 50001 for energy reduction

Our environmental ambitions

“Unused energy improves our energy balance!” This common-sense approach guides our processes and actions. So much so that we have had it ISO50001 certified. We apply this system all over the world and in all our activities, including our upstream energy purchases.


Energy efficiency

We have generalized the reuse of heat, insulated our furnaces and are working with specialists to set them up digitally. The same mindset guides our relationship with customers, for whom energy efficiency is a key objective. Our approach reconciles commercial performance and environmental impact. We aim for energy efficiency and production optimization in all our production processes.

Green pledge

Waste reduction and recycling

We recycle or valorize our waste to the maximum. 96% of steel dust particles are valorized. 78% of our production waste becomes raw materials for other industries. Depending on the country, our waste is by definition new resources.

Green pledge

On-site electricity production

The parking lots at the Cheylas site will soon be equipped with photovoltaic panels. The pilot installation will provide 64 kWh to the on-site electrical grid before scaling up. We are also studying similar setups in Spain, Slovenia, and Thailand.

Green pledge

Heat recovery systems

Our compressors are equipped with heat recovery systems to heat water or the facility. By using regenerative burners, we retain the heat produced and use it to heat the furnaces.

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Discover our strategy in video