Who we are
Winoa group is the World leader in the manufacture of steel abrasives and surface treatment tools and services.
We distinguish ourselves by providing added value and innovative product ranges, using sustainable solutions and unique technical assistance, tailor-made to meet the specifics of our customers for their main shot-blasting, peening and cutting operations, and all this since 1961.
A global footprint for better customer proximity
Discover our story
How it started
Deep in the Grésivaudan valley in France, a region with a rich steelwork history, two industrial groups – one French; the Société des Hauts Fourneaux & Forges d’Allevard, the other American, Bell Intercorp Group – created Wheelabrator Allevard in 1961 to combine their expertise.
A joint venture that aims to introduce steel shot blasting to the European market: a new and revolutionary technique for grit removal and descaling operations in foundries and forges.
Some 60 years later, we have achieved global leadership in this core business thanks to strong internal dynamics and to an active acquisition policy.
In the 80s, we underwent strong development with significant acquisitions in the UK, Italy, Canada and the USA. This development continued in the 90s, to the Czech Republic, Spain, Austria, Slovenia, South Africa, Brazil and in Asia (China, Thailand and Japan). For the company’s 50th birthday in June 2011, Wheelabrator Allevard was renamed Winoa.
Shaping the future... together...
Our philosophy is deeply rooted in customer service, product quality, and performance through innovation.
Through the past decades, we innovated, adapted to the market and environment and at times, had to think outside of the box… but from the very beginning until today, one thing has never changed: our ambition is to always exceed our customer’s expectations all over the world. This ambition is what leads us today to move forward, to evolve from an abrasives’ manufacturer to a global services provider through the development of our brands.
The group’s new strategic plan, Agenda 2025, is based on 3 main axes:
- Providing the customer with a global solution,
- Developing sustainability by promoting the circular economy with the ambition of moving to carbon neutrality and
- Digitizing management and economic model.
Digitization has already taken root, notably with the launch of 4 e-commerce sites lately, in Italy, Brazil, Thailand and Mexico.
This roadmap aims to ensure the sustainability of Winoa and, to all the players in this industry, a future that is as least as long and fruitful as the previous years.
“Being the leading partner for our distinguished clients with Innovative and Eco-friendly surface preparation products, solutions and services. “
- Zero CO2
- Commercial Excellence
- Extraordinary Growth
- Full Digitalization
It is in our hands, with the love for our company, passion to serve our clients, dedication to execute promises and the fantasy to dream further.
From our hometown in Le Cheylas, now to a global leader in abrasive products was the story of the last 60 years.
Now building on that base of product leadership and, emerging into a sustainable technology leader in surface treatment, is our vision for the next years.
Preparing tommorow’s surfaces
- We support and guide our customers in optimizing their processes
- We ensure an engaging and high-performance work culture in which our employees grow and “give the best of themselves“
- We deploy investment in sustainability, advanced technologies and digital
- We drive growth in relevant economies and manufacturing sectors through Merger & Acquisition and joint-venture“
- We establish an attractive environment for investors and stakeholders.
Meet Our Excecutive Board
More about us
We hope you found everything you needed on our website. If you ever need more information, please contact us.