Life at Winoa: Meet Justine Martin


Employee Stories, Career Journeys, and Industrial Excellence

At Winoa, people are at the heart of our industrial performance and global success. Through this series of employee interviews, we invite you to discover the diversity of career paths, inspiring professional journeys, and development opportunities that shape life within our international company.

From women thriving in the industrial sector to experienced team members who have grown through internal promotion and career mobility, from employees who have brought their expertise to our international operations to young talents leading strategic projects in e-commerce, shot blasting, and after-sales services, these stories reflect the strength, diversity, and commitment of our teams.

Justine Martin

Regional Sales Manager

Question: Can you tell us about your career path before joining Winoa?

Justine Martin: My name is Justine Martin, and I am Regional Sales Manager at Winoa, responsible for the Grand Est region of France and Luxembourg.

Before joining the Group, I spent my entire career in the industrial sector. I began in product development within the automotive industry, where I worked for four years. I then decided to move into sales, a role that allowed me to combine technical expertise, customer relationships, and the challenges of working in the field.

I went on to serve as Sales Manager at Welding Alloys for two and a half years before joining Aperam, where I worked as Key Account Manager for France and the Grand Est region for four years.

Question: What made you want to join the Winoa Group?

Justine Martin: The opportunity to join Winoa came through a recruitment agency. As I progressed through the interview process and spoke with different members of the team, I discovered a company that matched exactly what I was looking for.

I have always wanted to stay in the industrial sector, but I was also looking for a company where people and human relationships truly matter. My conversations with Samir Belbachir, Sales Director France, along with the various interviews, made me want to become part of the Winoa journey. At Winoa, I found the close-knit, people-oriented culture that, in my opinion, makes all the difference.

Question: Why did you choose a career in sales, and what do you enjoy most about it?

Justine Martin: I have now been working in industrial sales for more than seven years, and what I enjoy most is the variety the role offers.

Being in sales is about much more than selling a product. It means understanding customers’ needs, advising them, providing technical expertise, negotiating, and building long-term, trusted relationships.

My role involves supporting my customers, growing our business, leading commercial negotiations, and helping industrial companies address their technical challenges. Depending on their needs, I may provide training, offer technical advice, or work with them to develop tailored solutions.

What I appreciate most is that no two days are ever the same. One week may be dedicated to customer visits, the next to meetings with procurement teams or exploring new industrial projects. I regularly travel across my sales territory, and every customer interaction is different. That constant variety is what makes my job so rewarding.

Question: What does your role as Regional Sales Manager involve today?

Justine Martin: My role is very diverse. I am responsible for managing customer relationships, driving business development, and leading commercial negotiations.

I also provide technical support, helping customers address specific challenges they encounter. This may involve offering technical advice, conducting trials, delivering training, or identifying solutions tailored to their industrial processes.

Our goal is to be a trusted partner for our customers every day.

Question: What does a typical day look like for you?

Justine Martin: In reality, there’s no such thing as a typical day—and that’s exactly what I enjoy about my job.

Some days are spent visiting customers, while others are dedicated to meetings with procurement teams, presenting our solutions, or travelling to customer sites. Every week brings new projects, new people to meet, and new challenges to tackle.

Question: What do you find most rewarding about your role?

Justine Martin: What motivates me most is customer satisfaction.

When a customer thanks us because we’ve helped solve a challenge or improve their process, it’s incredibly rewarding. I also enjoy the commercial challenge of winning new business, exploring new markets, and developing new projects.

Every success is the result of building close partnerships with our customers and working alongside them to find the right solutions.

Question: You are responsible for the Grand Est region and Luxembourg. What do you enjoy most about the field-based and customer-facing aspects of your role?

Justine Martin: What I enjoy most is meeting and working directly with our customers.

I have the opportunity to visit a wide variety of industrial companies, discover their businesses, and gain insight into their manufacturing processes. If you’re naturally curious, every customer visit is an opportunity to learn something new. It’s this close connection with the field that makes my job so rewarding.

Customer relationships are at the heart of what we do.

It’s essential to listen carefully, understand our customers’ needs, be available, responsive, and consistently professional. Our customers need to know they can rely on us and trust the solutions we provide.

Question: In your opinion, what sets Winoa apart?

Justine Martin: What stands out most to me at Winoa is the team spirit.

Communication is open, everyone is approachable, and people work together with a genuine collaborative mindset. This cross-functional way of working enables us to be more effective and deliver the best possible solutions to our customers.

To me, it’s this people-first culture that truly sets Winoa apart.