Life at Winoa: Meet Rocío Güereque


Employee Stories, Career Paths & Industrial Excellence

At Winoa, people are at the heart of our industrial performance and global success. Through this series of employee interviews, we invite you to discover the diverse career paths, inspiring journeys, and professional growth opportunities that shape life inside our international company.

From women thriving in industry to experienced team members who have grown through internal promotion and career mobility, from employees who have taken their expertise abroad to support our global operations to young talents leading strategic projects in e-commerce, peening, and aftermarket services, these stories reflect the strength and diversity of our teams.

Question : Can you briefly walk me through your journey at Winoa, from joining the group to your current role and how your responsibilities evolved over time?

Rocío Güereque : When I joined Winoa, I started in a technical sales role. I work in the field, visiting plants and supporting customers directly in their processes. Being a woman in industrial field sales is not very common, so at the beginning I had to prove my technical knowledge and build trust step by step.

Over time, I gained more experience and confidence. I started to manage more technical projects, lead meetings, and support customers in complex situations. Today, I have a stronger role. I combine technical knowledge, sales strategy, and close contact with customers in the field.

Question: What was the turning point where you felt trusted to take on larger, more complex projects?

Rocío Güereque :The turning point was when I was assigned bigger projects and more demanding customers. I was trusted to represent the company in technical discussions and important decisions. For me, this was very meaningful, especially working in a field where most professionals are men. It showed that my work and results were valued.

Question: What motivated you to take on responsibilities beyond your original job scope?

Rocío Güereque :I was motivated to show that I could bring value, not only as a salesperson, but as a technical partner. I wanted to demonstrate that gender does not define capability. I focused on preparation, learning, and understanding the customer’s process deeply. That pushed me to grow and take more responsibilities.

Question: How did Winoa support you when facing difficulties?

Rocío Güereque :Working in the field can be challenging, especially as a woman in heavy industry. Winoa supported me by trusting my decisions and giving me space to grow. When I needed help, I could ask for support from colleagues and managers. That support was very important for my development.

From my experience, Winoa recognizes people based on performance, commitment, and results. I felt that my work in the field and my technical involvement were truly noticed. The opportunities I received came from consistent work and taking responsibility.

Opportunity & attractiveness angle

Question: What message would you give to someone who feels they might be “overqualified” for a role they are offered?

Rocío Güereque : I would say that every job has its pros and cons, but with a strong work ethic, you can achieve whatever you want. If you truly want to grow, there are opportunities within the company. When you’re interested in other positions or projects whether in e-commerce, local marketing, or other areas there are always ways to get involved.

In the Czech Republic, for example, there are many new projects every year, which creates space to expand your role. So don’t be afraid to go for it. Even if the role seems smaller than your experience, you can bring your skills and knowledge not only to your hired department but also to others.

Don’t hesitate try it and show what you can do.

Question: How does Winoa enable employees to move from local roles to European or group-level responsibilities?

Rocío Güereque : From my experience, the possibilities are real I am one example of that. In Supply Chain, for instance, there are three production sites in Europe, so close collaboration between countries is necessary. This naturally pushes local teams to interact with other offices and think beyond their own scope. Because the offices are strongly interconnected, it becomes easier to take on group-level responsibilities. There are also many cross-border projects that require an international outlook.

Additionally, during yearly meetings with managers and HR, we openly discuss satisfaction, career aspirations, and the types of projects we would like to work on. This transparent dialogue helps create concrete opportunities to move from a local role to a European or group-level position.

Question: Why do you think Winoa is a good environment for people who enjoy complexity and challenge?

Rocío Güereque : Winoa is an international company where English is almost mandatory, which already creates a dynamic and multicultural environment. No position is isolated there is strong interconnection between departments and all levels of responsibility. You constantly interact across teams and countries.

You also need to adapt your attitude depending on the customer, the team, or the cultural context. This continuous international communication and need for flexibility make Winoa a stimulating environment for people who enjoy complexity and challenge.