Winoa Launches Its First Webstore in Japan
Winoa has launched its eighth webstore in Japan, marking the first deployment of its new global B2B eCommerce platform powered by OroCommerce. Made possible through close collaboration between our Japanese colleagues and teams across Winoa, this launch goes beyond digital innovation. It creates new opportunities for Japanese customers to access our products, simplify their purchasing processes and benefit from Winoa’s technical expertise while laying the foundations for future eCommerce launches worldwide.
Japan Is Live: A New Chapter for Winoa eCommerce.
Winoa takes an important step in its digital journey with the launch of its eighth webstore in Japan and the first built on OroCommerce, our new global B2B eCommerce platform.
This milestone is above all a team achievement. Thanks to the commitment and collaboration of our Japanese colleagues and teams across Winoa, we are opening a new chapter in how we serve our customers and develop our digital presence worldwide.
More than a new online store, this launch marks a step towards a scalable digital model designed to support Winoa’s growth across markets while delivering a simpler, more connected experience for our customers.
One platform. More possibilities.
The Japanese webstore brings more of Winoa’s offering into one digital experience, making it easier for customers to access products, manage orders and benefit from our expertise.
Beyond abrasives, customers can explore complementary products and equipment, including solutions designed to improve industrial surface preparation.
Explore Winoa’s abrasive products
Steel abrasives and shot blasting solutions
Customers can also identify suitable solutions through the Product Finder and access services such as training, remote trials and Technical Center support.
Our Japanese technical team.
Discover the expertise of our Japanese technical team
With 24/7 online ordering, customers can access their negotiated prices, review their order history and reorder in just a few clicks. For larger requirements, they can request a quotation directly through the platform.
The goal is simple: make every day purchasing easier and give Japanese customers greater flexibility in managing their needs.
Built in Japan. Designed to scale.
Japan is more than Winoa’s eighth webstore. It is the first built on our new global eCommerce platform, powered by OroCommerce and directly integrated with our ERP system.
The foundations established for this launch from customer and product data to ordering processes and system integrations are designed to be reused and continuously improved as Winoa expands its digital presence into new markets.
Behind this achievement is close collaboration between the Japanese team, Webstore Manager Nattapol Takkabutr and Winoa IT, particularly Somchai Sukyart, who contributed to building the integrations and technical foundations.
Their combined efforts have helped establish a model that can support future launches, allowing each market to benefit from the experience gained in the previous one.
A better digital experience, a stronger customer relationship.
Digital tools are designed to complement our sales teams, not replace the human relationships at the heart of Winoa.
By simplifying routine transactions and automating order processing, the new platform helps reduce manual work, improve efficiency and limit the risk of errors. It also gives our teams more time to focus on customer advice, technical expertise and business development.
For our Japanese colleagues, the webstore is another way to support customers by combining digital convenience with local knowledge, technical expertise and strong customer relationships.
Discover Winoa’s activities and solutions
Winoa Japan: local expertise at the heart of the launch.
The launch builds on the experience and longstanding customer relationships of Winoa IKK Japan. Since developing its own IKK steel shot and grit technologies in 1957, the Japanese organization has built a strong reputation for its products and expertise.
The new webstore builds on this local foundation, giving Japanese customers another way to access Winoa’s products and services while maintaining the support of their local team.
Winoa IKK Japan
Winoa IKK Japan – Your partner for shot blasting applications
A team achievement worth celebrating.
Behind every successful launch are the people who make it happen.
A special thank you to our Japanese colleagues for their commitment, valuable input and close collaboration throughout the project. Their knowledge of local customer needs and their involvement in bringing the webstore to life have been essential to this milestone.
We would also like to recognize Webstore Manager Nattapol Takkabutr for his dedication and hard work, and Winoa IT especially Somchai Sukyart for delivering the integrations and technical foundations that made the launch possible.
This achievement reflects the strength of collaboration across Winoa, with the Japanese team playing a central role in turning our shared ambition into reality.
Japan is live. The next chapter starts now.
With Japan online, Winoa takes another step towards a connected, customer-focused and scalable digital experience across markets.
Congratulations to our Japanese team and everyone involved in making this launch a success.
Visit the Japan webstore
