Sales Conference 2025 – Driving Growth Together at Winoa Abrasives India Pvt Ltd
On 24th & 25th July 2025, the Pune branch of Winoa India Abrasives Pvt. Ltd. hosted its annual Sales Conference, bringing together teams and distributor partners for two powerful days of strategy, training, and collaboration.
Hosted at Winoa-2Effe, the event was designed not just as a business meeting, but as a platform to align, inspire, and equip our teams to seize the growth opportunities ahead.
Key themes and takeaways
The conference opened with a comprehensive overview of the current market landscape in India. With rapid industrial growth, increasing demand for high-quality surface preparation solutions, and new infrastructure initiatives, the opportunities ahead are significant.
Discussions centered on how Winoa can stay ahead of competition by strengthening its value proposition and deepening customer engagement.
Market trends & dealer engagement
Industry partners and distributors shared perspectives on emerging trends: more sustainable surface preparation, productivity gains through automation, and the rising of urbanization in India that is steering the steel demand up for infrastructure buildings such as housing and transportation. These exchanges reinforced Winoa’s role as a trusted partner in industrial surface enhancement for more than 60 years.
Key market trends includes:
- Sustainability
- Productivity efficiency
- Automation
- Key products
Hands-on training: negotiation skills
A dedicated training module in negotiation skills helped participants sharpen their ability to communicate Winoa’s value proposition, including the technical and economic advantages of offering premium shot-peening services, top products and dedicated expert teams.
Real-life case studies and role plays created a practical, skills-based learning environment.
Guided Tour
The highlight of the conference was a visit to Winoa’s State-of-the-Art Shot Peening Services Center in Pune.
Opened a year ago, Winoa has reached a new strategic step with the inauguration of the Pune Center achieving great milestones for its first year of operations.
Attendees explored the advanced laboratory facilities, including live X-Ray Diffraction (XRD) demonstrations for residual stress analysis.
These demonstrations showcased how precision shot peening enhances fatigue strength, safety, and overall performance of critical components.
Energized for the road ahead
The two-day event left participants with a renewed sense of purpose: to position Winoa as the shot peening partner of choice for Indian industries. With strong collaboration between teams and distributors, we are better prepared to meet the growing demand for innovative surface preparation solutions.
As Joan Samuel, CEO of Winoa-2Effe Pvt Ltd summarized, “The conference reinforced that shot peening is not just a service—it’s a competitive advantage to go beyond our customers expectations.”
We thank all participants, partners, and teams for their active engagement. Sales Conference 2025 marked a significant step forward in strengthening partnerships and driving growth, with shot peening excellence at the heart of our journey.
