Driving Industry Efficiency Powers Global Innovation in Saudi Arabia
On June 16 and 18, 2025, surface preparation and blasting professionals from across the Middle East gathered in Jeddah and Dammam/Al Khobar for the Saudi Arabian edition of Driving Industry Efficiency, Winoa’s international “Meet the Expert” seminar series. Already held in France, Japan, Germany, Brazil, the USA, and Denmark, this initiative is designed to connect, educate, and empower industry leaders.
Hosted at voco Jeddah Gate Hotel and Le Meridien Al Khobar, the events welcomed more than 60 top-level customers from industries including rebar manufacturing, pipe coating, and offshore/onshore contractors. While their applications varied, one common thread brought them together: surface preparation—the foundational step for performance, durability, and efficiency.
A Day of Learning
What set this event apart was its customer-first philosophy. These weren’t product showcases—they were knowledge-sharing platforms, built to empower attendees with practical insights and experience sharing. Winoa’s technical teams were on hand not to sell, but to teach, support, and collaborate.
This approach resonated strongly with attendees, many of whom are leaders in their respective fields. They left the seminar not only informed but also engaged—with a stronger connection to Winoa as a trusted technical partner.
Event Highlights: Technology, Teamwork & Real-Time Learning
🔹 Remote Trials: A Proven Success
One of the most talked-about features was the remote blasting trial, conducted live via link with Winoa’s Tech Center. The success of this interactive demonstration highlighted Winoa’s capability to support global customers remotely, a major value-add for clients seeking flexibility and speed.
🔹 Blasting Cost Killer Challenge
To reinforce what participants had learned, the event concluded with the “Blasting Cost Killer” game—a lively, hands-on challenge that tested each team’s ability to apply concepts in a real-world simulation. The friendly competition sparked great energy and encouraged teamwork, while reinforcing key lessons in process optimization.
🔹 Hands-On Demos & Smart Tools
Live demonstrations of wheelblast technologies, WA Clean evaluations, PantaTec for contamination control, and augmented reality for blasting analysis ensured that every attendee experienced technology in action—not just in theory.
Recognition & Certification
At the close of each day, all participants were presented with an official certificate of attendance—a recognition of their participation and a reminder of the knowledge gained.
Stronger Connections, Smarter Solutions
By bringing together a diverse group of industry professionals around a single theme—surface preparation excellence—Winoa created a collaborative space for learning, dialogue, and long-term impact. This event didn’t just transfer knowledge; it strengthened trust, promoted best practices, and reinforced Winoa’s commitment to customer proximity and added value.
As the Driving Industry Efficiency world tour continues, the momentum from Saudi Arabia sets the tone for future editions—wherever they may be hosted next.
